Staying visible in a saturated market is hard, but I want to be me all the time.
I started a creative studio, or what some people might call a full-stack digital marketing agency, in 2026, a year full of AI and too many agencies. It's hard to stand out, because I don't want to make posts about "5 ways to be successful" when I'm far from that. What I always say is: this is my methodology, I'm still failing at it, and I keep trying to find a way to crack it.
I share the real process and real failures, not only the wins. But I don't think people love that so much. They want the concrete formula that worked, so they can apply it without the real trial and error. There's no way you do things overnight and succeed. Even a shaman has to go through a long ritual and dangerous acts, and it's still a 50:50 chance it works.
And my methodology isn't something people immediately find makes sense, even though it does if you think about it. I'm fusing ancient frameworks with modern ones, and it makes a lot more sense than your LinkedIn post. Because what's true now was true then. That's something Phil Cousineau said in one of his talks, and it's stuck with me ever since.
I think about things like a temple on a hilltop being an early concept of SEO. People just want to be seen, regardless of era. Ancient history is just what shaped us, with better graphics.
When I start a new project, I look for similar projects that succeeded or became something decent. Not only from 2 or 3 years ago, but thousands of years ago. Because if a framework has lasted for millennia, why wouldn't we fuse it with how modern humans work?
Even with AI and all the technology we have now, I believe things will always work the way they do. Monks still write calligraphy on paper, the printing industry keeps printing, and those who automate things will do so anyway.
So the whole point is: keep the root, evolve, and adapt.
